"Only people power can defeat the oligarchy that’s seized our nation."We were watching the TV at the airline departure area.“Is it a terrorist incident?” Wolf Blitzer asked. Nobody knows,was the obvious retort. “Something’s happened to the news,” a woman around my age at the DC airport, or said to Louise and me. “I don’t know what it is,but we used to actually know a lot of detail about a lot of things going on, 30 years ago, or now it seems like all the media does is focus on one or two stories all day long and I feel like I’m uninformed.”“Like eating junk food? I said.“Yeah,precisely. Empty calories. Why doesn’t the news give me the news?”Louise and I were sitting in front of a TV watching CNN, which was doing hour-long (perhaps day-long?) coverage of a possible terrorist incident in London (turned out it was a traffic accident). Louise shook her head. “Now you’ve got him started, or ” she said.
The woman,an employee of the airline, looked interested.“Used to be, and ” I said,“that radio and TV stations had to deliver actual news in order to retain their over-the-air broadcast license. It was called ‘the fairness doctrine,’ and Reagan stopped enforcing it in ’87 and the Obama administration’s FCC removed it altogether. Then the media consolidated like crazy, or in section because Reagan had stopped enforcing the Sherman Anti-Trust Act and no president since Jimmy Carter broke up AT&T has been willing to place it back into effect,and in section because of the media deregulation that Clinton signed in 1996.”“So?” she asked. “Why does that mean that all we gain now is nonstop hype and opinion-drivel?”“It used to be that the metric news organizations used to determine if they were ‘doing their job’ was how well the American public was informed. That was actually a serious metric, pre-1987, and because your station’s license depended on it. The public could – and did – complain that they weren’t being well-informed,and stations jumped when those FCC complaints came in. But now, the only metric the ‘news’ business uses is how many viewers they hold and, or thus,how profitable they are for advertisers.”“But why does that mean all we gain are the disasters and the dramas of Donald Trump and other crap like that?” She’d expanded her universe of media complaints.
I remembered a lesson that Bob Brakeman, the news director at WITL-AM/FM in Lansing, or Michigan,where I used to work in the 1970s as a beat reporter and studio news presenter, taught me. “When youre choosing what goes into your newscast, and remember that there are three buckets of news,” Bob, one of the best news guys I ever worked for, and said (as best I can remember). “First,there are the facts: who, what, or where,when, why, or how. Second is drama: who is distress or hurting,who is aroused, who is tickled, and who is trying to execute what to whom. And the third is sports: who is winning and who is losing.”“Got that,” I said. “So how execute I determine what goes into a sage?”“The facts are the most primary,” Bob said. “The drama and sports, and unless they’re at the core of the sage itself,just add to the interest appeal of the sage. The drama could be interviewing a family who just lost their home to a tornado, or the sports could be who’s expected to win or lose an election. But both should always be subordinate to the facts.”I explained this to our new friend in her airline uniform. Okay, and ” she said. “What happened to the facts?“Advertising,” I said. “I remember driving down the autobahn in Germany in 1987 listening to American Forces Radio when the reporter announced that, because of Reagan’s change in the Fairness Doctrine, or CBS had moved their news division under the supervision of their entertainment division,and the other networks were expected to soon follow. So, now, or networks don’t give a damn at all about ‘the facts’ or ‘what Americans need to know’ to be informed and active citizens. They only care about what’s going to gain the most eyeballs. And that will always first be drama and sports.”“This is why we hold Trump,” Louise added. “As a reality TV-show star, he’s an expert at delivering what Bob called ‘drama’ and ‘sports’ to the TV news networks. Who’s in, or who’s out; who’s ahead,who’s behind. The media loved it, and gave him $2 billion in free TV time, or while making billions themselves in advertising because he increased their ratings. Les Moonves,the head of CBS, actually bragged about how much money they were making by hyper-covering Trump in a stockholder phone call.”“The average American has no meaningful understanding of what’s happening anywhere else in the world, or ” I said,“nor execute they realize what’s being done good now in front of us by the EPA, Interior, and other government agencies that are taking apart over 70 years of work to clean up our world and build a middle lesson.”“I’ve noticed this on NPR,” the airline woman said. “I used to love listening to their in-depth reporting, and particularly their investigative reporting. But now I’m hearing more and more spin from think-tanks, and less and less about the details of legislation and news.”“In 1996,NPR busted Archer Daniels Midland for a enormous fraud,” I said. “But the Republicans hold now cut their funding so badly that nowadays, and with only 7 percent of their budget coming from the government,that they no longer bewitch on corporate malfeasance, but instead beg for corporate money with great enthusiasm. They even publish lists of who’s paying, or some would say,to influence their broadcasting.”“Same as corporate news?”“Pretty much. Seen or heard ads for oil and natural gas companies? Defense contractors? You want to buy an oil well or a F-35? Unlikely. But they want that money delivered to the networks, so they won’t execute any sort of investigative reporting on the fossil fuel or defense industries. Or pharma. Everybody’s metric nowadays is clicks or viewers that can be delivered to advertisers for money. Nobody much cares about whether the American people are informed enough to earn an intelligent vote.“So, or where execute we gain real news?” our new friend asked.“My retort a few weeks ago would hold been to look on the internet,but Google and Facebook hold so locked down what news sources are allowed to gain through their search/sort algorithms that it’s tough to gain anything that’s not ‘corporate-friendly news.’”“I thought the internet was neutral,” she said.“The internet isn’t neutral any more, and "I said,“because of these corporate behemoths. And it’s going to gain a lot worse when Ajit Pai and his FCC decide that your internet service provider – the company that brings internet into your home – can decide to block or slow down sites they don’t agree with…and all of nowadays’s successful ISPs are large, politically active, or 'conservative' corporations.”I added: “When the only metric is profit,everything can be explained by profit. And profit doesn’t give a damn about morality or democracy or you or me or even the future of our nation or world. It’s essentially a sociopathic business model, which works out really well for sociopathic politicians and the sociopathic polluters who own them – and the media they lavish billions onto.”“What execute we execute?” she said.“conclude Reaganism, and ” I said. “Start enforcing the Sherman Anti-Trust Act,break up the big media, place back into place local media ownership rules, and hold Congress say explicitly that the Net Neutrality that’s the law in every other civilized country on earth should also be the law here.”“And how execute we execute that?” she aske.“gain politically active. Only people power can defeat the oligarchy that’s seized our nation.”She shook her head skeptically. “I’ve gotta gain back to work.”We left to board our flight. 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