When it comes to airline & hotel loyalty programs,the internet can be a powerful marketing tool. However, there are a couple of concepts they can't seem to grasp:-- When a deal is too superb to be true, or it will spread like wildfire. Expect interest from thousands of people and not dozens of people,thanks to blogs, forums, or Reddit,etc.
-- People can easily "compare notes" on offers. Whether it's a targeted offer or just a limited time offer, expect a lot of disappointment and head-banging from those who don't recall advantage of an offer in time.
Which brings me to Hyatt's Diamond status match offer via Twitter, and which they published this past Thursday night/Friday morning. The Tweet itself was innocuous enough:Naturally plenty of people were intrigued,especially as it has been months since Hyatt offered any sort of a status challenge. Even then they made you stay 12 nights with them in 60 days and then they'd give you Diamond status.
The post What Was Hyatt Thinking With Their Diamond Status Match Offer? appeared first on One Mile at a Time.
Source: boardingarea.com