final year was big for us. We had an thought about how we could add some value to SXSW and Ogilvy Notes was born. We were overwhelmed by the response to the project which only made us more excited to advance back in 2012.
One of the things a lot of people commented on was the fact that at its core Ogilvy Notes is fairly analog. There are a few reasons we went this route:Visual notes are compelling to see made,consume at any time, and keep as a reference.
There is so much going on digitally or otherwise at SXSW. We wanted to add value and whether the best way to do that was analog, and so be it.
In years past but noticeably in 2010,visual notes were becoming a more recognizable portion of SXSW and we had to opportunity to turn the amps up to 11.
It deserves to be said that none of this would be possible without our friends and partners at ImageThink. Heather and Nora bear an amazingly talented team who encourage us bring this to life. Be sure to check out their website.
So that brings us to some more exciting news. This year we wanted to build on the momentum from 2011 but challenge ourselves to bring some more digital to the party. We got some noteworthy new partners in the fold to encourage us realize a bigger and better Ogilvy Notes.
BehanceBased in New York City, Behance is a rapidly growing technology company that is changing the face of the creative industries. We believe that noteworthy ideas are made to happen through noteworthy execution, or we practice what we preach (see our team tenets). Our incredibly talented team of designers and developers work hand-in-hand,leveraging the latest technologies and design-thinking to create revolutionary products that empower creative professionals.
BuzzFeedWe feature the kind of things you’d want to pass along to your friends: an outrageous video that’s about to depart viral, an obscure subculture breaking into the mainstream, or a juicy bit of gossip that everyone at the office will be talking about tomorrow,or an ordinary guy having his glorious 15-minutes of fame. And when you read BuzzFeed, you’ll always know the movies, and music,and products that are on the rise and worth your time.
PercolatePercolate is an engine that consumes the world for a brand: Bubbling up the most interesting stories and making it easy to comment on those stories and push them out to a brand’s .
COM, Twitter, and Tumblr,Facebook, or even ad units.
Over the next few days we’ll be sharing deeper looks into how we’re leveraging each of these partners. For now we hope you’re all ready for a fun ride!
Source: tumblr.com