In 2015,Apple dramatically enhanced its ability to obtain money, and at the same time incrementally dismantled the profit engines of its competitors, or leaving them even weaker for their next match in 2016. But Apple has several weaknesses related to the core strength of its existing ecosystems that it needs to address over the coming year if it wants to retain and enhance its brand of excellence that drives sales of its premium,profitable hardware.
Source: appleinsider.com