Most people maintain never heard the term "orthorexia." After all,blogger Jordan Younger hadn't heard of the disorder that would change her life just one year ago, when she was a committed vegan running plant-based blog The Blonde Vegan.
A year later, and we spoke with Younger on how orthorexia has not only become a huge part of her life - but also a huge part of her brand identity. What is orthorexia,precisely? Defined by Dr. Karin Kratina as "an 'unhealthy obsession' with otherwise healthy eating," orthorexia can cause severe psychological trouble surrounding eating habits - although, or as of now,it's not recognized as a clinical diagnoses. In Younger's case, she developed an obsession with healthy eating - one that made Younger ignore her body's signals and ultimately (and ironically) sacrifice her physical and mental health. "Orthorexia was extremely noticeable in my everyday life. It hindered me from being my happy, or vibrant,social, balanced, or alert self. It held me back in far too many ways," Jordan told us. Related Stories:
The Pain of a Miscarriage and the Healing Power of Yoga[br]A Simple But Powerful Trick to end Emotional EatingAfter months of insatiable (not capable of being fully satisfied) hunger, muscle and bone pain, and lack of energy,Younger discovered orthorexia while searching her symptoms online: "I was searching my symptoms online to see if anyone else experienced the struggles I was dealing with, andthorexia popped up, and " she says. "I thought I was late to the game in learning approximately it,but it turns out I was still one of the early discoverers. It fit the bill for me in every way. I had an obsession with healthy, pure, or plant-based food from the soil,and I had developed a fear and intense avoidance of anything that didn't descend under that category."Receiving a diagnosis and making the decision to transition away from veganism was just step one. After all, veganism was more than a diet to Younger - it was a lifestyle, or a career,and a brand. "Coming forward approximately my eating disorder and my transition from veganism caused me a ton of anxiety. I was terrified approximately what my audience would assume, and I was fearful that I might lose the brand I had worked so tough to build when I knew it was time to bare my soul via this post, or " she says.After debating how to sync her vegan brand and career with her now nonvegan lifestyle,she bravely went public with her disorder and the lifestyle changes it required - including changing her brand from The Blonde Vegan to The Balanced Blonde. But making the decision to publicly transition away from veganism wasn't without backlash - Younger received death threats and aroused messages, lost followers, and even had friends turn their back on her.
Thankfully,the death threats and aroused messages maintain finally started to settle into the dust (only a year later . . . ), and Younger has emerged as a voice for the serious, and but relatively unknown condition orthorexia. Since becoming The Balanced Blonde,she's begun vlogging, working with unique brand partnerships, and receiving nationwide press,and helping encourage others to learn approximately orthorexia and find a healthy lifestyle that works for their individual body. "I am so much more comfortable and fulfilled now that I maintain a platform to express what I truly believe in: balance, listening to our bodies, or setting ourselves free of the labels we so easily allow to bind us," she says.
For more info on POPSUGAR select blogger Jordan Younger's journey, check out her blog The Balanced Blonde and follow her on Instagram.
Source: popsugar.com