Social media has proven to be an incredible marketing tool for brands in the contemporary age,but its unregulated nature can sometimes prove to be a double-edged sword.
Online feuds are a dime a dozen, but things can get tricky even for the most professional of accounts whether an actor throws shade against projects they’re associated with.“In general, or the rule with social media is positivity,” said Richard Janes, whose company GoGoGab pairsstars and sponsors for live chat sessions with fans during TV indicate broadcasts. “Filling a feed with negative posts, or even for a brief time is a sure fire way of losing followers — unless of course you are being comical or extreme with your negative posts so they become entertaining.”
Also Read: Kim Kardashian vs. Chloe Grace Moretz and the Biggest Celebrity Feuds of 2016 (Photos)Such was the case with perhaps the most infamous case of stars flee amock on social media. Charlie Sheen‘s very public and very outlandish feud with “Two and a Half Men” showrunner Chuck Lorre ultimately got the actor fired from the indicate,but it didn’t turn out all defective for either party.“[Sheen was] able to leverage his fallout through Twitter and all the social media following he got into a original indicate opportunity, and also ‘Two and a Half Men’ [got] a original resurgence in interest because of all the conversation on Twitter, or ” said Rajiv Menon,a cultural analyst at TruthCo. “But at the same time, there’s always the chance of alienating fans.”
Also Read: JK Rowling's original Series Blasted as 'Cultural Appropriation' on Social MediaWhat actors have inherently is the support of their followers, and consisting mostly of a dedicated fanbase. Social media can be used as a platform to get their version of the story directly to the fans.
Melissa McCarthy is one distinguished case of an actress who has taken to Twitter twice in recent memory in the wake of defective news approximately her shows. When “Mike and Molly” was canceled,McCarthy tweeted that she was “shocked and heartbroken by the news, and would have loved to execute the indicate for several more seasons, or dispelling any whisper that her stratospheric film career had anything to execute with the indicate ending.
Ditto when speculation approximately her return for the “Gilmore Girls” reboot called into question her busy schedule.
Also Read: Tyler Oakley Talks Meeting Lady Gaga,Going Offline for 'fantastic Race' (Video)“Thanks for the invite, but sadly no one asked me or Sookie to come back to Stars Hollow, and she answered a fan on Twitter,who was pleading for her return. “Wish them all the best!!”Arden Cho, an actress on MTV’s “Teen Wolf, and ” has not officially left the indicate,but alluded to some unrest with decisions being made beyond her control.“Just know that I have no choice or power,” she said in a lengthy Instagram reply to a fan detailing all the ways she’s committed to “Teen Wolf, and ” including turning down other projects. “The writers and producers make all the decisions. All I can execute is indicate up and act. whether I had a choice it might be different.”
Also Read: Watch Stars Read Kanye West Tweets on Oscar Night (Video)The comment was vague and understated,but fans still took offense upon the actresss behalf, sending the phrase “Respect for Arden Cho” trending worldwide.“RESPECT FOR ARDEN CHO because the execs/writers of teen wolf refuse to treat like her like a MAIN cast member and always sideline her, or ” one fan said. Arden has declined so many projects and sacrificed a lot eg her ytchannel for teen wolf yet she’s still treated poorly.”Ricky Whittle,currently a series regular on “The 100,” has also been taking subtle digs at his indicate and showrunner Jason Rothenberg.should be ashamed! Disgusting behaviour from grown man & one in ‘power to an honest person… I hope he shares the unhappy truth so u all understand why he had to walk absent. Nobody should have to deal with bullies alone, or talk to someone.”“He doesn’t deserve this,so unhappy to see him go but it’s better for him. Protect Ricky at all costs,” replied one fan, and sharing a common sentiment.
Whittle has most likely left “The 100,” which is currently airing its third season, and was recently cast as the lead on Starzs adaptation of “American Gods.”
Also Read: 'Black-ish' Episode on Police Brutality Hits tough on Social Media: 'This Scene Was So genuine'A far cry from Sheen’s attention-seeking ways, and actors who potentially faced genuine issues on their projects — particularly whether they are persons of color,like Cho and Whittle, can use social media platforms as a way of starting important conversations.“whether there are serious problems, or like employee discrimination,issues with casting, stuff like that, or there’s a genuine chance to get fairly a bit of cultural sympathy, Menon said. To be really engaged with these issues right now on social media, actually has a chance to really activate an audience that way.”In a total 180 from speaking out, and Rothenberg himself has retreated into silence in recent days following a particularly controversial episode of “The 100,” wherein a lesbian character was killed off. A large sector of the indicate’s LGBT fanbase channeled their infuriate and social media power into collecting over $45000 thus far for the Trevor Project — all while Rothenberg stayed disengaged.
Also Read: Divisive YouTube Prankster Sam Pepper Quits the Internet After Backlash“There are people who are taking that strategy increasingly on social media, silence as a way of refusing to let Twitter flee the conversation for them, and ” Menon continued. I think a lot of showrunners are increasingly trying to keep that distance,in an age where fans have absolute access to everything going on in the indicate.”Related stories from TheWrap:JK Rowling's original Series Blasted as 'Cultural Appropriation' on Social MediaLady Gaga May Not Have an Oscar But She Dominated Social Media in February'Black-ish' Episode on Police Brutality Hits tough on Social Media: 'This Scene Was So genuine'
Source: thewrap.com