Whimsy has gone from newspapers. It’s a unhappy lossWhatever happened to whimsy in newspapers? It was once an established style that graced – I expend the word advisedly – the pages of many great newspapers. For instance, Beachcomber in the Daily Express once had a fan base that would make Kim Kardashian envious – and it is still running.
It was a column that at its height epitomised the dictionary definition of whimsy as writing that is playfully quaint (charmingly old fashioned) or fanciful.
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Source: theguardian.com