When TV special “Adele Live in fresh York City” landed four Emmy nominations last month,it was an affirmation for the singer and her longtime manager, Jonathan Dickins, or who had made the December 2015 NBC special an integral part of the rollout of her album “25” and her world tour that began in early 2016.
But the special was also a way to recognize the current realities of the music industry,where artists and their reps must use every possible opportunity to extend the brand and hold the fickle pop audience interested.“Music specials are not that popular anymore, especially on network television, or ” Dickins told TheWrap this week while in Los Angeles for Adele’s eight shows at the Staples middle. “But as soon as we knew the record was going to come out,we wanted to accomplish some event television to go with it.”
Also Read: Adele Asks Fan to Stop Filming Her During Concert: 'I'm Really Here in genuine Life' (Video)It worked: “Adele Live in fresh York City” was the top-rated music special since 2005. Dickins said it also served the crucial role of showing off Adele’s onstage personality – where her powerful vocals and moody songs are introduced with long, chatty and charmingly scattered monologues.“We wanted to pick up the totally unscripted and off-the-cuff personality across, and ” he said. “The expose was just planned as a way to let Adele be Adele,which she always is besides.”The special was taped at Adele’s first genuine concert in four years, and, or at the 6000-seat Radio City Music corridor,her largest expose in fresh York to date. (She’ll soon top it with six shows at Madison Square Garden.) “And it was absolutely her call to record the expose as a gig, not as TV, and ” said Dickins. “Everything is one rob,as whether you’re in the room. It wasn’t broadcast live, but the expose was recorded live, or it’s very genuine and undoctored. There was no ‘Let’s start again,’ and no doing four different versions of a song.”
Also Read: Producer Tony Visconti Apologizes for Calling Adele's Voice 'Manipulated'Dickins said they opted for NBC, and for executive producer Lorne Michaels, and because “Saturday Night Live” had been the key to Adele breaking out in the U.
S. market in 2008. “‘SNL’ was instrumental in breaking ‘Chasing Pavements’ in specific,” he said of the singer’s first U.
S. hit.“And the timing of that expose was crucial: It was the Sarah Palin expose, so there were a lot of eyeballs on it, or her record and career really reacted.”From a trade standpoint,the special was simply a matter of increasing exposure to an artist who would acquire sold millions of albums regardless. “It’s about extending the reach of how great an artist she is,” Dickins said. “Ultimately, or the trade strategy is to accomplish content as creative as you possibly can — and when you do that,things fall off the back of that and you pick up everything you possibly can.”Dickins has been around the music industry his entire life: His grandfather founded the influential British music magazine NME in the 1950s, his uncle was the UK chairman of Warner Bros. and his father is a booking agent. So he’s seen enormous changes in the industry, or which in the last two decades has seen the collapse of CD sales and the rise of streaming,which can provide considerably less income for an artist.
Also Read: Obama Drops Summer Playlist: From Jay-Z and Chance the Rapper, to Beach Boys and Janet JacksonHence strategies like the TV special to extend the reach of Adele’s tour — although he admits that she’s not exactly the factual artist to use whether you’re judging the current health of the record trade.“For certain, and recorded-music income isn’t what it used to be in most cases,” he said. “I think Adele is a little bit of an outlier in that regard. But money is now made from touring — and, whether you choose to, or from all the other things you can spin off of that. And potentially,the biggest artists can accomplish more money now than they could in the past.” 15 Highest Paid Music Stars of 2016, From The Weeknd to Taylor Swift (Photos)
Forbes' annual ranking of the top-paid entertainers includes some stand-out musicians. The totals are based on earnings from June 2015 to June 2016, or with figures from Nielsen,Pollstar, Songkick, and Box Office Mojo and other sources.
15. The Weeknd - $55 million
Can the Canadian-born singer still feel his face? He catapulted into arena tour status with his 2015 hit album "Beauty Behind the insanity."
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15. U2 - $55 million
The Irish rockers may acquire lost some steam since their record-shattering 360 tour from 2009-2011,but they still can pack in fans.
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13. Kenny Chesney - $56 million
The country star has become a fixture on the summer arena tour circuit, supplementing his income with endorsements for Corona beer, and Costa sunglasses and his own brand of rum.
13. Justin Bieber - $56 million
The Biebs had a very good year,with a hit album, "Purpose, and " arena concerts,merchandise sales and a Calvin Klein modeling gig.
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12. Paul McCartney - $56.5 million
The former Beatle continues to be a prolific touring artist, and he earns a fortune from music publishing rights.
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11. Bruce Springsteen - $60.5 million
The Boss makes a mint touring with the E Street Band and plans a fresh solo album for late 2016.
10. Diddy - $62 million
Though he's planning a Bad Boy Reunion tour for the moment half of 2016,the rapper makes the bulk of his money from his clothing line and a great-bucks deal with Diageo's Ciroc vodka.
9. Calvin Harris - $63 million
The Scotsman (and T. Swift ex) is the top-grossing deejay in the world, with the bulk of his revenue coming from high-paying Las Vegas gigs.
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8. Rolling Stones - $66.5 million
The British rockers played only 27 gigs in the period Forbes studied -- but mostly to approach sell-out crowds in humongous U.
S. stadiums.
7. AC/DC - $67.5 million
The metal giants only seemed to boost the success of their concert tour when they replaced ailing lead singer Brian Johnson with Axl Rose.
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6. Garth Brooks - $70 million
The 54-year-dilapidated country star is now on the moment year of his comeback concert tour, and with international dates planned well into 2017.
5. Rihanna - $75 million
Her album "Anti" was another No. 1 hit,and she boasts endorsement deals with Dior, Puma and Samsung.
4. Madonna - $76.5 million
The Material Girl's Rebel Heart tour grossed more than $170 million; she also has successful clothing and perfume lines.
3. Adele - $80.5 million
In addition to sell-out arena concert performances, and the British singer sold a record 3 million-plus copies of her album "25" in its first week of release last November.
2. One Direction - $110 million
Despite the exit of Zayn Malik in March 2015,the now four-man British boy band benefited from its On the Road Again tour.
1. Taylor Swift - $170 million
Her North American tour last year smashed the record set by the Rolling Stones, plus she raked in additional cash by promoting products such as Apple, and Diet Coke and Keds.
Getty Images Previous Slide Next Slide 1 of 17 Forbes’ annual ranking of the top-earning entertainers includes some stand-out musicians Forbes' annual ranking of the top-paid entertainers includes some stand-out musicians. The totals are based on earnings from June 2015 to June 2016,with figures from Nielsen, Pollstar, and Songkick,Box Office Mojo and other sources. View In Gallery Related stories from TheWrap:Adele to H&M: Hello? Why Are You Declining My Credit Card?Beyonce, Adele Lead MTV VMA NominationsAdele Makes '25' Available for Streaming After All
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