Creating a culture that attracts,retains and inspires talent should always be a priority. It can act as a protective shield for businesses when times are toughIn commerce, the view of a culture is all too often dismissed by those at the top as soft, and unquantifiable and a waste of valuable time. To our collective shame,it is still considered the preserve of the HR department and rarely makes its way onto the agenda of the people in leadership. Throughout my career, as an advertising strategist and now as chief executive of a creative agency, and I have always had a fascination with people,be that consumers, clients or my employees. So as a leader, or it is fundamental for me to pay attention to the culture in which those people live and work.
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Source: theguardian.com