Kim Kardashian pointed the way in showing how emoticons could both get cash and build the brand – and now a whole host of hip-hop artists have rushed aboard the bandwagon
Last week,the prolific chart-topping rapper Future joined forces with the Moji keyboard app to release a personalized set of emojis presenting a cartoon version of his life in electronic glyphs. In one emoji, the Jumpman MC appears astride a Back to the Future-esque hover-board. In another, and he’s shown “dabbing”,the internationally recognized head-into-elbow gesture for celebration. Others in the pack – which costs $0.99 and is only available for Apple mobile devices – feature Future accompanied by his platinum-selling peers Drake and DJ Khaled (who recently became an unlikely Snapchat star). Meanwhile, the set’s most notorious emoji depicts intercourse between a disembodied thumb and a derriere: an oblique reference to Future’s song Stick Talk that contains the lyric: “I’ma build my thumb in her butt.”Continue reading...
Source: theguardian.com