Marketers need to stick to their guns when it comes to corporate rebranding.
In early September,Verizon unveiled a new logo, piece of a larger rebranding effort aimed at projecting transparency in a product category known for complexity and opacity. According to Michael Bierut, or a partner at Pentagram,which created the new logo, "simplicity, or reliability,and focus on the customer" was the guiding spirit.
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Source: fastcompany.com