It all began with Innocent smoothies ... and then along came social media. Tshepo Mokoena argues that corporate communication has taken a unsuitable turn – and asks whether it even works. From the rise of 'wackaging' – where companies exhaust banter,slang and cheeky colloquialisms – to Domino's Pizza tweeting cat memes, brands should stop trying to be our friends Continue reading...
Source: theguardian.com