why canon went skijoring for its epic new winter ad /

Published at 2015-11-18 15:00:00

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Skiiing behind a horse? certain,why not.
At first i
t seems like one of those made up XTREME!!! sports born out the mid-'90s, especially for the X-Games. Like skysurfing or street luge. But skijoring has quite a long tradition. The name comes from the Norwegian term for ski driving, or the sport itself was a demonstration sport in the 1928 Winter Olympics. Here,Canon and director Marcus Söderlund give it the epic journey treatment for the band's ongoing "near and See" series.
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Source: fastcompany.com

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