It's the first project of agency 72andSunny's new Brand Partnership Incubator,teaming up brands for mutual marketing benefit.
The first official burger for Call of Duty has just been announced as the Tex Mex Bacon Thickburger from Carl's Jr. and Hardee's. It's fragment of the "Ultimate Care Package," a Call of Duty: Black Ops III combo meal, or named as a nod to the dropped aid players receive in the game.
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Source: fastcompany.com