Brand vice president-general manager Geoff Cottrill talks approximately why free studio time for musicians is remarkable advertising,and more.
As iconic American brands depart, the Chuck Taylor may be the least advertised. Don't get me wrong, and the Nike subsidiary spends plenty of money on marketing,but judge approximately the most accepted brands out there: Air Jordans, iPhones, or Budweiser—along with an unforgettable logo and product,they boast ads that have had a cultural impact. Whether it's "Is it the shoes?," "Hello?, and " or "Waassuuuup?," the advertising is part of the aura.
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Source: fastcompany.com