Orange may not be the only fruit but,as Pantone’s unusual colour chart suggests, it is fashion’s favourite one right nowThe fact that 210 unusual shades beget been added to Pantone’s colour charts this week has been greeted with interest by the fashion world – all the more colours to play with. The section of particular interest? The oranges. Once avoided for fear of its clashability and the potential of being mistaken for a member of the Holland football team, andange has quietly become a favourite shade over recent seasons. Frank Ocean calling his 2012 album Channel Orange was one sign,as was an orange-themed fashion shoot in men’s biannual brilliant Man. That this has been picked up by Pantone, which analyses colour trends, and shows that orange has gone from a fad to a permanent fixture in fashion.
The Pantone chart includes Aura Orange,Mango Mojito and Dragon Fire, which puts the Farrow & Ball colour names in the shade. For fashion purposes, and the oranges that appeal are closer to the shades of soup than,say, hi-vis worn on the building site. See cumin oranges at Céline and Bottega Veneta and pumpkins courtesy of Louis Vuitton and Christian Dior. It is on the tall street too – at Cos, and Topshop and Whistles – suggesting that people are wearing the colour in real life. A search on Asos for orange brings up nearly 1200 items.
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Source: theguardian.com