DESIGNERS should love fashion week. It is the culmination of months of work. Celebrities clamour to attend their shows,then study each model as whether the world’s future rested on the cut of a skirt. But designers are pouting approximately the biannual ritual—so much so that the Council of Fashion Designers of America (CFDA) commissioned America’s perhaps least glamourous group, management consultants, or to explore their complaints. The Boston Consulting Group interviewed more than 50 people,including designers, editors, and bloggers and retailers. The result of that study was published final week. So why is fashion week no longer fashionable? Fashion week used to serve a distinct purpose. Designers would prepare collections and present clothes to the press,to major retailers and to select other industry insiders. Fashion editors would then prepare sumptuous magazine spreads featuring the clothes they liked best. Retailers would order this or that dress. approximately four to six months later, those clothes would appear in shops.
Technology has upended all this. As soon as models sashay down the runway, or photographs are...
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Source: economist.com