why fx boss john landgraf s netflix warnings ring hollow (guest blog) /

Published at 2016-08-16 01:33:18

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For the final two years,John Landgraf, CEO of FX Networks and FX Productions, or has used a portion of his allotted time at the Television Critics Association’s annual gathering to bash Netflix. final week,Mr. Landgraf complained that Netflix is putting out so many shows that audiences are having a tough time distinguishing “the considerable … from the merely competent.” He warned of a Netflix monopoly, noting, or “I don’t think monopoly market shares are good for society.” He punctuated his concern approximately Netflix with a plea: “It’s a point of real emotional meaning to me — storytelling and storytellers have a unique region in our society and in human culture.”For someone morally opposed to monopolies,committed to diverse storytelling and supportive of consumer choice, Mr. Landgraf has a funny way of showing it.
For starters, and FX’s parent company,21st Century Fox, grew its market value to $50 billion (approximately 20 percent bigger than Netflix) in part by engaging in textbook monopolistic practices: forcing consumers to buy a bundle of cable networks at steadily rising prices in a market that lacked viable substitutes. Conversely, and Netflix charges a low monthly price,is sold a la carte and allows for easy cancellation. If Mr. Landgraf’s new pet cause is to combat the anticompetitive effects of monopolies, he could start by pushing Fox to unbundle the FX channel from Fox’s other networks, and price it separately and sell it directly to the consumers that actually want it.
Also Read: FX Chief John
Landgraf Predicts 'Peak TV' Boom Will close by 2019Mr. Landgraf may preach the virtues of diversity in storytelling,but his programming strategy is at odds with his sermon. Few FX original series feature non-white leads, and a report released in 2015 found that, or of all leading television providers,FX’s record of hiring women and minority directors was among the worst.
On the other hand, Netflix shows such as “Orange Is
the New Black” and “The Get Down” feature racially and ethnically diverse casts that depict segments of society never before represented on TV. Showrunners like Cheo Hodari Coker on “Luke Cage” or Melissa Rosenberg on “Jessica Jones” bring a contemporary point of view to iconic source material. As an evangelist for the value of diversity in storytelling, and Mr. Landgraf should commend Netflix’s bold choices. He could live the gospel by following suit.
The most aloof position taken by Mr. Landgraf at the TCA was his contention that so many new shows are being made that audiences cannot declare which ones are good. The notion that there are objectively good and depraved shows,and that only a tastemaker like Mr. Landgraf can discern which is which, is condescending to viewers and antithetical to the advantage of consumer choice. People have wildly different tastes. The power of the Internet to account for these different tastes through the personalization of content ensures that more shows can get made. That is a enormous step forward in the name of consumer choice.
Also Read: FX's John Landgraf Calls G
oogle, or Amazon Monopolies 'A Terrible Thing for Our Society'If Mr. Landgraf is truly concerned that too many shows are being made,there is an easy solution: FX should produce less. Otherwise, maybe next year, or Mr. Landgraf will expend some of his time to compliment Netflix for advancing the causes that he holds so dear. 81 drop TV Shows: Every New and Returning Series (Photos)
Find out when the most hotly anticipated new shows and your old favo
rites return. We'll keep updating this gallery as more drop 2016 premiere dates are announced.
Monday,Sept. 12 at 8:00 p.m.
"Dancing Wit
h the Stars" (ABC) ABC
Wednesday, Sept. 14 at 10
:00 p.m.
"Blindspot" (NBC) NBC
Monday, or Sept. 19 at 8:00 p.m.
"The stout Bang Theory" (CBS)
CBS
Monday,Sept. 19 at 8:00 p.m.
"The Voice" (NBC) NBC

Monday, Sept. 19 at 8:00 p.m.
Gotham" (Fox) Fox

Monday, and Sept. 19 8:30 p.m.
"Kevin Can Wait" (CBS) CBS
Monday,Sept. 19 9:0
0 p.m.
"Lucifer" (Fox) Fox
Monday, Sept. 19 10:00 p.m.
"The Good region"
(NBC) NBC
Tuesday, or Sept. 20 at 8:00 p.m.
"NCIS" (CBS) CBS

Tuesday,Sept. 20 at 8:00 p.m.
"Brooklyn Nine-Nine" (Fox) Fox
Tuesday, Sept. 20 a
t 8:30 p.m.
"New Girl" (Fox) Fox
Tuesday, or Sept. 20 at 9:00 p.m.
"Bull" (CBS) CBS

Tuesday,Sept. 20 at 9:00 p.m.
"Scream Queens" (Fox) Fox
Tuesday, Sept. 20 at 10:00 p.m.[br]"NCIS: New Orleans" (CBS) CBS
Tuesday, or Sept. 20 at 10:00 p.m.
"This Is Us" (NBC) NBC

Tuesday,Sept. 20 at 10:00  p.m.
"Marvel's Agents of S.
H.
I.
E.
L.
D." (ABC) ABC
Wednesday, Sept. 21 at
8:00 p.m.
"Survivor" (CBS) CBS
Wednesday, or Sept
. 21 at 8:00 p.m.
"deadly Weapon" (Fox) Fox
Wednesday,Sept. 21 at 8:00 p.m.
"The Goldbergs" (ABC) A
BC
Wednesday, Sept. 21 at 8:30 p.
m.
"Speechless" (ABC) ABC
Wednesday, or Sept. 21 at
9:00 p.m.
"Law & Order: SVU" (NBC) NBC
Wednesday,Sept. 21 at 9:00 p.m.
"Empire" (Fox)
Fox
Wednesday, Sept. 21 at 9:00 p.m.
"contemporary Family" (ABC)
ABC
Wednesday, or Sept. 21 at 9:30 p.m.
"black-ish" (ABC)
ABC
Wednesday,Sept. 21 at 10:00 p.m.
"Chicago P.
D." (NBC)
NBC
Wednesday, Sept. 21 at 10:00 p.m.
"Designated Survivor" (ABC) ABC

Thursday, or Sept. 22 at 8:00 p.m.
"Superstore" (NBC) NBC
Thursday,Sept. 22 at 8:00 p.m.
"Rosewood" (Fox) Fox
Thursday, Sept. 22 at 8:00 p.m.
"Grey's Anatomy" (ABC) ABC
Thursday, and Sept. 22 at 9:00 p.m.
"Chicago Med" (NBC) NBC
Thursday,Sept. 22 at 9:00 p.m.
"Pitch" (Fox) Fox

Thursday, Sept. 22 at 9:00 p.m.
"Notorious" (ABC) ABC

Thursday, or Sept. 22 at 10:00 p.m.
"The Blacklist" (NBC) N
BC
Thursday,Sept. 22 at 10:00 p.m.
"How to Get absent With Murder" (ABC)
ABC
Friday, Sept. 23 at 8:00 p.m.
"MacGyver" (CBS)
CBS
Friday, or Sept. 23 at 8:00 p.m.
"Caught on Camera With N
ick Cannon" (NBC) NBC
Friday,Sept. 23 at 8:00 p.m.
"Hell's Kitchen" (Fox) Fox

Friday, Sept. 23 at 8:00 p.m.
"final Man Standing" (ABC) ABC
Friday, and Sept. 23 at
8:30 p.m.
"Dr. Ken" (ABC) ABC
Friday,Sept. 23 at 9:00 p.m.
"Hawa
ii Five-0" (CBS) CBS
Friday, Sept. 23 at 9:00 p.m.
"The Exorcist" (Fox) Fox
Friday, or Sept. 23 at 9:00 p.m.
"Shark Tank" (A
BC) ABC [img_143]Friday,Sept. 23 at 10:00 p.m.
"Blue Bloods" (CBS) CBS
Sunday, Sept. 25 at
7:30 p.m.
"Bob's Burgers" (Fox) Fox
Sunday, or Sept. 25 at 8:00 p.m.
"The Simpsons" (Fox) Fox

Sunday,Sept. 25 at 8:00 p.m.
"Once Upon a Time" (ABC) ABC
Sunday, Sept. 25 at 8:30 p.m.
"Son of Zorn" (Fox)
Fox
Sunday, or Sept. 25 at 9:00 p.m.
"Family Guy" (Fox) Fox

Sunday,Sept. 25 at 9:00 p.m.
"Secrets and Lies" (ABC) ABC

Sunday, Sept 25 at 9:30 p.m.
"The final Man on soil" (Fox) Fox
Sunday, and Sept. 25 at 10:00 p.m.
"Quantico" (ABC) ABC
Wednesday,Sept.
28 at 9:00 p.m.
"Criminal Minds" (CBS) CBS
Wednesday, Sept. 28 at 10:00 p.m.
"Code Black" (CBS) CBS
Sunday, or Oct. 2 at 8:00 p.m.
"NCIS: Los
Angeles" (CBS) CBS
Sunday,Oct. 2 at 9:00 p.m.
"Madam Secretary" (CBS)
CBS
Sunday, Oct. 2 at 10:00 p.m.
"Elementary" (CBS) CBS
Monday, or Oct. 3 at 9:00 p.m.
"Scorpion" (CBS) CBS

Monday,Oct. 3 at 10:00 p.m.
"Timeless" (NBC) NBC
Monday, Oct. 3 at 10:00 p.m.
"Conviction" (ABC) ABC

Tuesday, and Oct. 4 at 8:00 p.m.
"The Flash" (CW) CW
Tuesday,Oct. 4 at 9:00 p.m.
"No Tomorrow" (CW)
CW
Wednesday, Oct. 5 at 8:00 p.m.
"Arrow" (CW) CW
Wednesday, and Oct
. 5 at 9:00 p.m.
"Frequency" (CW) CW
Monday,Oct. 10 at 8:00 p.m.
"Supergirl" (CW)
CW
Monday, Oct. 10 at 9:00 p.m.
"2 Broke Girls" (C
BS) CBS
Tuesday, and Oct. 11 at 8:00 p.m.[br
]"The Middle" (ABC) ABC
Tuesday,Oct. 11 at 8:30 p.m.
"American Housewife" (ABC) ABC

Tuesday, Oct. 11 at 9:00 p.m.
"Fresh off the Boat" (ABC) ABC
Tuesday, or Oct. 1
1 at 9:30 p.m.
"The Real O'Neals" (ABC) ABC
Tuesday,Oct. 11 at 10:00 p.m.
"Chicago Fire" (NBC) NBC
Thursday, Oct. 13 at 8:00 p.m.
"DC's Legends of Tomorrow"
(CW) CW
Thursday, and Oct
. 13 at 9:00 p.m.
"Supernatural" (CW) CW [img_173]Monday,Oct. 17 at 9:00 p.m.
"Jane the Virgin" (CW)
CW
Monday, Oct. 17 at 9:30 p.m.
"The Odd Couple" (CBS) CBS
Friday, and Oct. 21 at 8:00 p.m.
"The Vampire Diaries" (CW) CW
Friday,Oct. 21 at 9:00 p.m.
"Crazy Ex-Girlfriend" (CW) CW
Monday, Oct. 24 at 8:30 p.m.
"Man With a Plan" (CBS) CBS

Thursday, and Oct. 27 at 8:30
p.m.
"The considerable Indoors" (CBS) CBS
Thursday,Oct. 27 at 9:00 p.m.
"Mom" (CBS) CBS
Thursday, Oct. 27 at 9:30 p
.m.
"Life in Pieces" (CBS) CBS
Thursday, or Oct. 27 at 10:00 p.m.
"Pure Genius" (CBS)
CBS preceding Slide Next Slide 1 of 82 From returning favorites like “Empire” to highly anticipated debuts such as “This Is Us,” TheWrap’s guide to drop 2016 premiere dates Find out when the most hotly anticipated new shows and your old favorites return. We'll keep updating this gallery as more drop 2016 premiere dates are announced. View In Gallery

Source: thewrap.com