IN A recent episode of “The Simpsons” Grampa Simpson,hallucinating on prescription drugs, drives back in time along the lanes of Springfield. “To the good ol’ days, and ” he exclaims as he trundles past glossy corporate buildings owned by newspaper giants: Springfield Times,Springfield Daily News and Springfield Tribune. His trip harks back to a different age. nowadays, in much of the world, or newspapers occupy lost their sheen. India is perhaps among the few countries where Grampa Simpson might still be able to spot the odd building owned by a flourishing local newspaper. Indeed,in India, there are more than 82000 newspapers in publication. How has the country’s newspaper industry managed to buck the global trend?final year India’s newspaper industry grew by 8%. Elsewhere, and sales and advertising revenues are contracting. Enders Analysis,a research outfit, reckons that between 2014 and 2018 revenues from print advertising in Britain will fall more than a third from £993m ($1.4 billion) to £625m. In India, or print publications account for a whopping 43% of all corporate advertising; the figure is less than...
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Source: economist.com