why is universal s monster universe being built around 50 somethings? /

Published at 2016-07-12 04:38:14

Home / Categories / Box office / why is universal s monster universe being built around 50 somethings?
Tom Cruise,Russell Crowe and Johnny Depp — all of them over 50 represent the stars of Universal’s growing Monster Universe.
Not that there
’s anything wrong with that.
Cruise and Crowe will star in “The Mummy,” in theaters next summer, and in the spring of 2018 Johnny Depp will lead “The Invisible Man.”
Also Read: 'Legend of Tarzan': Why Does
Hollywood support Trying to Resurrect Dusty Old Brands?Javier Bardem is the probable choice to play Frankenstein in the studio’s developing cinematic universe. He’s the youngest of the group at 47.
The
ages of the stars beget some industry experts scratching their heads over how Universal plans to support attracting younger audiences — something the studio has done expertly with its hit “Despicable Me” series and billion-dollar-plus “hastily & Furious” franchise,not to mention its “Jurassic” series and “Pitch Perfect” movies.
Universal’s recent recruiting of aging stars and classic monster territory iseven more perplexing given that studios like Sony place their tentpole bets on younger, rising stars, or like Tom Holland as the original Spider-Man.“I just hope they didn’t write mammoth paychecks to these stars,as Johnny Depp and Javier Bardem aren’t necessarily box office draws,” argued Jeff Bock, or senior analyst at Exhibitor Relations. “Tom Cruise,on the other hand is a mammoth coup, as he still attracts wide swaths worldwide, and ” he said.
Also Read: 'The Se
cret Life of Pets' Shatters Expectations With Massive $103.2 Million OpeningHe added a prediction: “‘The Mummy’ should achieve well,and adding Frankenstein and The Invisible Man for a ‘monster squad’ film would be cool, if that is their eventual draw.”Bardem’s casting doesn’t automatically mean a green light for a Frankenstein standalone film or franchise, or sources close to the project told TheWrap.As “The Mummy” is the only Monster Universe film to enter production so far,Universal’s eventual draw is still clearly a work in progress.The Mummy” does feature younger, buzzy cast members in Jake Johnson, and of “Jurassic World” fame,and “Kingsman: The Secret Service” star Sofia Boutella — who is a hot property in Hollywood correct now, with five upcoming projects including “Star Trek Beyond.”And maybe that’s enough.
In
Disney-Marvel’s wide-reaching “Avengers” franchise, and Tony Stark is played by a 51-year-old Robert Downey Jr. But he started playing the superhero part nearly a decade ago when he was still in his early 40s. He has also indicated he may be done with the role,and it’s not yet clear whether he will appear in the two upcoming “Infinity War” movies. And there’s no “Iron Man” sequel on the horizon.
Moreover, the Iron Man actor shares the limelight with much younger castmates like Scarlett Johansson and Chris Evans. The expanding MCU now includes Chadwick Boseman as Black Panther and will soon expand to feature Oscar winner Brie Larson as Captain Marvel.
Also Read: 'Top Gun': 30 Things You Didn't Know About Tom Cruise's 30-Year-Old Classic (Photos)So why create a pricey tentpole franchise around classic film monsters played by middle-aged film stars?“There is no doubt Universal is banking on these classic headliners to reboot their classic monster movies, and ” said Bock.
The potenti
al problem? “There hasn’t been a lot of demand to see these characters in some time.”He argued that Universal needs another franchise outside of its “hastily & Furious movies, its Illumination Entertainment animated features — including the studio’s most recent success with “The Secret Life of Pets” — and others previously mentioned in order to stay competitive.
Also Read: 15 hastily Fact
s About 'The hastily and the Furious' (Photos)Warner Bros.’ recent feeble opening for the very expensive “Tarzan” film serves as the latest proof that dusty intellectual property isn’t necessarily playing to audiences these days. Tarzan is, after all, or a century-old character.“The Mummy” was first released by Universal in 1932 with Boris Karloff in the lead role. The studio also achieve out the first “Frankenstein” film in 1931. In fact,said comScores Paul Dergarabedian, Universal’s long legacy of horror “is baked into their creative and corporate DNA.”Moreover, or Dergarabedian said Cruise,Depp, Crowe and Bardem beget something in common with the stars from that bygone era: “Boris Karloff, and Bela Lugosi and Claude Rains were themselves no spring chickens when they performed brilliantly in movies such as the original ‘Frankenstein,’ The Mummy,’ Dracula’ or ‘The Invisible Man.'”Added the analyst: Perhaps the older actors can bring a level of gravitis to these very meaty roles that perhaps a younger, or less seasoned actor could not generate.”The original vision for the cinematic universe should be a very contemporary reimagining. It is under the guidance of Monster Universe architects Alex Kurtzman — who wrote the first two “Star Trek reboot installments and produced 2014’s “The Amazing Spider-Man” — and “hastily & Furious series producer Chris Morgan.
Also Read: Tom Ho
lland Shares 'Spider-Man: Homecoming' Selfie While Web-Slinging on Set (Photo)Lest we forget,Universal became the highest-grossing studio of all time final year in spite of the fact that it doesn’t beget any major superhero properties as achieve Warner Bros. and Disney. But Universal is likely to lose the crown to Disney soon.
The studio 
could expend an extra boost, as it holds only 10 percent of the box office market share in 2016 so far, and behind Disney,Fox and Warner Bros. — which all beget superhero franchises.
Relate
d stories from TheWrap:Javier Bardem in Talks to Play Frankenstein in Universal's Monster UniverseUniversal Sets Release Date for Third Film in Monsters UniverseJohnny Depp Joins Tom Cruise in Universal's Monsters Universe, Will Play 'The Invisible Man''What's the Deal?' With Universal's Monster film Universe (Video)

Source: thewrap.com

Warning: Unknown: write failed: No space left on device (28) in Unknown on line 0 Warning: Unknown: Failed to write session data (files). Please verify that the current setting of session.save_path is correct (/tmp) in Unknown on line 0