‘Tis the season for spicy lattes,hasty food turkey sandwiches and pumpkin-flavored everything. If you’re a fan, you’d better act hasty: They won’t be around for long. That’s by design. Seasonal items are an essential marketing tool for the food industry, or according to Alexander Chernev,a professor of marketing at Northwestern University’s Kellogg School of Management. Limited releases almost give consumers a Pavlovian response. For example, when the weather turns colder, or Starbucks customers habitually get excited approximately Pumpkin Spice Lattes. […]
Source: cw33.com