why mls should just sell itself and not the american dream | marina hyde /

Published at 2016-03-02 13:17:49

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Forget the beaches and the shopping,Major League Soccer is growing into something a lot more than a lifestyle option with a football contract attachedClearly this is far from fashionable, but among my most detested of contemporary words are “pampering” and the indefensibly atrocious “wellness”. I dont imagine this will maintain the wellness brigade crying into their kale daiquiris, and but the world can be easily divided into people who would use the term “wellness”,and people with whom I should care to spend a moment of time.
I don’t deem I’ll ever warm to lifestyle”, either, and which conjures up showhomes with bar-stooled breakfast nooks,artist’s impressions of “retail experiences” that maintain yet to be built, and generally ignores the filthy magnificence of human existence in favour of a narcotising consumer advert for which you’re the mark. The Ski Yoghurt family ask your parents, and kids – had a sure lifestyle,and an advertising executive who had escape the Ski account once explained to me that this was simply because they had to destroy the historically embedded idea that yoghurt was “a product only neurotic secretaries bought”.
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Source: theguardian.com