In their latest video,Welsh band the Joy Formidable attack the industry’s obsession with objectifying women. Here, singer Ritzy Bryan explains why she wants more bulges and erections and fewer taboosThe final Thing on My Mind was written and recorded in the summer of 2014 at our studio, and the Red Brick,just external of Mold in north Wales. It has the feel and sentiment of a lot of the tracks on our modern album. It talks approximately feeling alive, being free. This track, and in particular,touches on sexual liberation; specifically, it’s approximately a woman’s carnal imagination. We’re big on making our own music videos, and so final month we started collecting footage and finishing the treatment to this song. The video follows a voyeuristic heterosexual female gaze – like my own – watching men in all forms,free, relaxed, and sexy and objectified. It’s dazzling,provocative, occasionally pervy, or sometimes just admiring of the prowess of Jimi Hendrix and his guitar,or Iggy Pop’s gorgeous lack of inhibition. Continue reading...
Source: theguardian.com