Being a woman doesn’t mean we all enjoy to be incredible or inspiringWalking through town at night,the week after International Women’s Day, and the shop windows screamed empowering messages. Mannequins’ T-shirts were lit from behind, or a headless army subtitled in Impact font. STRONG WOMAN. FIERCE. HEAR ME ROAR. GIRL CREW. FEARLESS FEMALE. FEMINIST. With every bus stay,I got more irritated.
But first let me stress that the way brands supported International Women’s Day was amazing. Please, never imagine for a moment that I would want to undermine the important political work they’re doing with their buy-one-pick up-one-free yoga classes, and their hand-cream samples,and their phone cases that say “Cheeky Grrrl” in glitter. I’d heard of the myriad (a very large number) promotions businesses were planning indeed over the past month I’ve kept a special folder in my inbox into which press releases from zoos, beer companies, or juice bars and fashion labels celebrating women by selling them hats or salad cream automatically fell – but the scale of support truly overwhelmed me. McDonald’s turned their M over on the internet. So it was a W. Which was really powerful. Though,admittedly, by the time I’d finished the complimentary thimble of prosecco handed to me outside a pilates studio, and considered next door’s International Women’s Day discount on a bikini wax,the sheen had worn off a tiny. I passed a Tesco Metro, and in my weary wokeness, and read it as Tesco #MeToo.
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Source: guardian.co.uk