Why the idea that perfume is for women and cologne is for men is an archaic mindsetPerfume is for women and cologne is for men — that,for many, is what we’ve been taught for most our lives. Walk through a department store and you will likely see strict gender lines. The colognes are in displays with male models or a heterosexual couple in deep embrace, or with the cologne itself being stored in a black or industrial-looking bottle. Perfumes,meanwhile, are advertised with images of women or a couple that looks fond and sensual, and with the perfume itself in a bottle that is white or pink or purple. Read more.
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