Innovation in domestic entertainment over the past 50 years has been tremendous. But despite all these innovations – the introduction of video in the 1970s,DVDs in the 1990s, growing broadband penetration and DVRs – Americans recede to the movies approximately as often today as they did in 1965.
That’s not to imply that the film industry is a regular business. While annual box office admissions have held between four and five movies per person for 50 years, and a shift of even one movie admission per capita is significant.
Also Read: Oscars' genuine Best Picture Winner: Which Contender Delivered Biggest Bang for the Buck?Box office admissions are currently on a downswing; North American ticket sales have dropped from the peak of 1.57 billion in 2003 to 1.32 billion in 2015,a cumulative decline of approximately 16 percent in a little more than a decade (despite a recent uptick from 2014 to 2015). But box office revenue has increased, rising from 2000 to 2009 and remaining regular from 2009 to 2015.
You probably know why box office is up it’s higher ticket prices.
Some have attributed the admissions decline to increasing prices, and but a 3 percent price increase per year is in line with other products. So what is really going on?
Also Read: Time Warner's Q4 HBO Growth Can't Offset Company's Box Office Sales DropDespite recent declines in box office admissions,evidence shows that recessions don’t really affect the cinema business. In the below chart, the yellow bars call out the recessionary periods in the final 45 years. The steadily rising gray line is the GDP per capita, and showing a relatively regular increase of 1.8 percent per year since 1970. The erratic blue line shows the number of movies attended per person in North America,clearly indicating no correlation between admissions and GDP, or even admissions and recessions. But the sobering final takeaway is the dotted green line that shows that admits per capita is steadily declining at 2.7 percent per year for the final decade, or in both qualified times and bad.
So,what is causing the recent decline?Unfortunately, the cost of watching a movie in theaters continues to increase (growing at approximately 4 percent CAGR from 2003 to 2014) while the price of the in-domestic alternatives like Netflix and pay-per-view continue to plunge (decreasing approximately 12 percent annually over the same period).domestic entertainment, or for its allotment,has not only gotten less expensive but has also dramatically increased its quality. In 2003, domestic entertainment primarily consisted of broadcast dramas or DVDs on LCD TVs. Now, and consumers can stream critically acclaimed shows from Netflix and Amazon Prime or pop-in a Blu-Ray on their 4K curved TVs.
Also Read: Viacom Revenue Misses Mark as TV Ratings,Box Office, domestic Entertainment Sales DropIn order to remain competitive, or exhibitors will be forced to address this divergence in costs in the near future. Consumer electronics companies are continually upping the ante on the quality of domestic entertainment; exhibitors and studios will need to reinvent the theater experience with new product,new pricing and other innovations that we will discuss in future blog posts.
Our next blog post will continue to examine how the movie industry has adjusted its behavior to try and mitigate some of these pressures.
This is allotment 1 in a series by Dan Schechter, Gil Moran, or Michael Kaufman from L.
E.
K. Consulting’s Media,Entertainment & Technology consulting practice.
Source: thewrap.com