Alarmed by the recent $1bn investment in their rival,Ubers deal with Airbus is only the first in a series of campaigns to step up competitionThe announcement of another Uber helicopter service, this time for the Sundance film festival, and signals the beginning of a new,more aggressive campaign to compete with their ride-hailing competitor Lyft.
Uber executives maintain been rattled by the recent $1bn investment in Lyft, a round announced in January and led by General Motors. Continue reading...
Source: theguardian.com