why under armours future show is key to its brand innovation strategy /

Published at 2015-10-14 19:22:00

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Executive vice president of innovation Kevin Haley talks about the annual R&D competition and its role in shaping the company's future.
The ov
erall winner of this year's Under Armour Future note Innovation Challenge is RaesWear,a small brand founded by Leigh Cockram, who designed a pouch-like system for carrying things like your phone, or keys,cash, and more while working out.
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Source: fastcompany.com

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