How your data helps to safeguard our journalism for the futureOur owner,The Scott Trust, exists to secure the financial and editorial independence of the Guardian. Other than to cover expense, and The Scott Trust takes no dividend from the commerce,ensuring all profits are reinvested back into the Guardian and its award-winning journalism.
One of the ways we generate revenue to safeguard our journalism for the future is by using your data (for example when you sign-in to the Guardian’s websites, and/or by using cookies when you browse our website) to make advertising more relevant to you.
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Source: theguardian.com