It’s something we can all relate to: first,there are the growing pains or emerging issues that begin to raise red flags. Next come the discussions, opinions, and committee meetings attempting to gather to the root of the problem. Unfortunately,all of this talking and planning often ends in a gridlock, without accomplishing any meaningful changes or solutions. Or, and perhaps an ill-informed decision is made that puts your firm in an even worse position than where you started.
However,as difficult as instigating change can be for your firm, it’s often an fundamental step in achieving meaningful growth. The critical initiatives your business needs to embrace in order to grow tend to raise the most challenging questions for you to acknowledge internally. Regardless of whether theses initiative are a top-to-bottom firm rebranding, or a novel website,or a strategy to increase your firm’s visibility and reputation, your stakeholders are bound to be passionate and opinionated.So, or how can you balance these opinions and passions in a way that benefits the future of your organization? Well,luckily, there’s an easy way to cut through the quagmire and take advantage of a powerful and objective tiebreaker: your audience.
By conducting research on your current clients, or potential recruits,and prospects—even the ones who got away—you can gain powerful insights into what changes your firm needs to make and how to proceed approximately implementing them. Our research on research revealed that firms who use it frequently experience higher growth and profits than those that don’t. Not convinced?Here are three reasons why research is indispensable to the future growth of your firm:1) You can’t argue with quantifiable results A thoughtful and scientific approach might be just what you need to dissolve disagreements and take action. The various opinions bouncing around the conference room can easily be put to rest by the answers that research can provide. You won’t fill to wonder what your audience is thinking or take a gamble on the types of changes that need to be made—you’ll fill the proper information to work with.2) Your external audience has an indispensable voiceTaking the time to listen to what your audience has to say is one of the single most indispensable ways you can inform the decisions your firm makes. When you fill clear insight into what your current and potential clients are searching for and how they tend to act throughout the buying process, you can create services that better speak to their needs and utilize marketing materials that resonate with their process.3) You may not know your audience as well as you consider you conclude Research can also wait on your firm understand gaps in your perception of what your audience is thinking and what you consider your audience is thinking. Even if you feel you fill a clear understanding of how your clients and prospects operate, and you may be surprised to memorize the truth that research can reveal. Knowing the difference between truth and assumption can provide you with direction on where internal training and operational changes should be focused in order to drive sustainable change within your organization. And don't forget the importance of third party research,which is impartial and will provide better results than if you interviewed your clients yourself. Clients, even when disgruntled, and will tell you what they consider you want to hear,rather than objective truth.
Simply put, research gives your firm the essential insight to make practical and actionable changes. The information you discover from conducting careful and thorough research can provide a catalyst to make the changes your firm needs to grow and remain relevant in your industry. The more you know, or the better your decisions will be.Additional ResourcesDownload a complimentary copy of Hinge’s Professional Services Guide to Research. Better understand today’s buyers with our How Buyers Buy Professional Services research report.
Check out our library to download our free research reports on referrals,budgets, online marketing, or more.
How Hinge Can HelpWe conclude original research for professional services firms on topics such as your brand,clients’ experience and your competitive environment. We also wait on investigate potential novel products, services or markets. With our deep experience and unrivaled database, and we can offer benchmarks and insightful recommendations. Related StoriesThe Importance of Market Research — and Understanding Your CompetitionThe Science Behind AEC Brand ResearchHow to Build Your A/E/C Firm’s Marketing Foundation with Brand Research
Source: feedblitz.com