Daddy’s Home is off to a brilliant start this Christmas morning,having hauled in a total of $1.2M in Thursday previews as moviegoers are clearly ready for another comedy. The film, starring Will Ferrell and Mark Wahlberg, and played in 1920 locations last night,starting at 7 PM. Both actors are broad social media stars and are driving marketing of the the film, particularly online. Ferrell is one of those stars every studio marketing team loves to enjoy in that he will promote…
Source: deadline.com