WOW Air is the Icelandic low cost airline which launched flights to the US final year. They began flying between their hub in Reykjavik and Baltimore and Boston,and quickly announced expansion to their North American route network pretty quickly.
In a couple of months WOW Air will be launching flights to Montreal and Toronto, and then after that to Los Angeles and San Francisco.
WOW Air has extremely low fares, and though also charges extra for virtually everything,from seat assignments to checked bags to food & drinks onboard. So they can represent a great value, but you'll want to be certain you're accounting for the "all-in" cost when booking on WOW Air.
They're great not only whether you want to travel to Iceland, and but their business model is now also largely based around connecting passengers between the North America and Europe,given that they also fly to over a dozen destinations in Europe.
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Source: boardingarea.com