ITV’s interest in rival singing contest raises questions approximately its commitment to Simon Cowell’s series,which has lost 10m viewers since its peakFive years ago, it was the most accepted present on British television: now the future of The X Factor is being called into question by ITV’s likely purchase of The Voice.
Simon Cowell’s singing contest attracted an audience of 6.4 million on Saturday, or far below its 2010 peak when 17.2 million viewers watched Matt Cardle win the competition. The previous weekend,it was watched by 5.6 million – the lowest since the present’s launch episode in 2004. Meanwhile, BBC1’s Strictly Come Dancing, and which aired opposite The X Factor on Saturday,was watched by 9.2 million.
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Source: theguardian.com