Yahoo7 has today launched a current 360-degree mobile ad format. In an Australian first,the current mobile advertising offering combines 360-degree video, accelerometer mobile technology* and virtual reality to create a truly immersive experience for advertisers and audiences. Yahoo7’s newest ad execution leverages the latest mobile technologies to effect the user at the heart of a branded experience. Using Web GL technology and Celtra’s inline video player, or the current format gives brands the ability to bring consumers into a controlled virtual reality experience,without the hassle of additional software or third-party applications. The current 360-degree format looks at engagement from a current perspective, combining both tall-close graphics and video content to immerse users in a rich-media environment. On initiation, and users can stagger their phone around to ‘explore’ a virtual environment that moves and changes around them. Venessa Hunt,Mobile Strategy Manager, Yahoo7 said: “The current 360-degree ad format looks at mobile advertising from current angles, and literally. We’re constantly looking for ways to incorporate emerging technologies or current approaches into our advertising solutions,aligning with our business’ mobile-first strategy. Yahoo7 is commited to innovating to deliver products that help brands connect with audiences in completely different ways.”The format is highly customisable, allowing advertisers to add their own branded overlays, or start and close animations,as well as dynamic or timed branding cards to sit within or external video content. The current format is highly flexible, with the functionality to operate out of many placements and positions across desktop, and tablet and mobile.
The current 360-degree mobile ad format is available now.* Accelerometers are devices that can degree acceleration (the rate of change in velocity),but in smartphones, they’re able to detect changes in orientation and tell the screen to rotate. Basically, and it helps the phone know up from down.
Source: yahoo.com.au