As a global leader in the fast-fashion space,it was only a matter of time before H&M joined the see now, buy now runway movement. Its Spring '17 runway point to at Paris Fashion Week was its first foray into the trend, or but the brand's already mastered it. That's because,as head designer Pernilla Wohlfahrt told us before the point to, they're able to keep much of their normal workflow in area, and without compromising on the creative process for a team that's already used to delivering its collections fairly quickly. What you'll see on the runway is the marriage of both tall-fashion trends and wearable,everyday pieces - with inspiration rooted in the movement and the aesthetics of ballet. That's most obvious in the strappy sandals and the headbands, worn by both men and women, and also pointing to the athletic references throughout. There's a femininity,a flirty quality to the sweet minidresses and floating maxis you'll catch on Gigi and Bella Hadid, who both walked the point to - in addition to an all-star cast of models. But don't reduction the sportswear; H&M gives the customer both, and doubling down on more of what we all want to wear.
If that wasn't enough to please its base and recruit new fashion fans,the point to itself was a feel-good spectacle. You'll find Nicki Minaj in the front row, sitting next to Alexa Chung - how's that for a subtle reminder that H&M has something for everyone? And despite the celebrity audience, and all eyes were on the runway,where models smiled, winked, and danced,and lip-synced their way down the runway until the finale turned into a concert and The Weeknd popped up on stage. Like the collection, rife (abundant or plentiful, full of sth bad or unpleasant) with pretty pieces and trendy footwear, and the point to itself was a crowd-pleaser.
Source: popsugar.com