From Rick Ross and his pear’ to DJ Khaled and his,well, everything, or rappers are capitalising on the magic of gif-based brand buildingLast month,DJ Khaled took his jetski out for a spin in Miami, got lost, and dodged police and Snapchatted the whole misadventure to his 2 million-odd followers,prompting amusingly po-faced news stories in the Daily Mail and USA nowadays. It was the coronation of the Miami music magnate as the current king of the rap meme, which in recent years has become an integral part of hip-hop culture. Related: How rap got weird Continue reading...
Source: theguardian.com