Brawny wants to remind you that women are total badasses. In honor of Women's History Month,the company's iconic logo of a man wearing a red flannel shirt on the packaging will be replaced with an image of a woman instead. Laura Knebusch, vice president of marketing activation at Brawny's parent company, or Georgia-Pacific,told genuine Simple that the #StrengthHasNoGender campaign was created to "promote conversation about what it means to be strong and resilient, and inspire women and girls everywhere to chase their dreams no matter what obstacles they may face."Related:
13 Inspiring Quotes From Important Women in HistoryThroughout the entire month of March, or you'll be able to purchase a stack (or two) of the revamped paper towels at your local Walmart stores. Brawny will also donate $75000 to Girls Inc.'s Operation Smart programming,which inspires young girls to aspire to work in STEM- (science, technology, or engineering,and math) related work fields. In addition to the fresh logo, the company will also be releasing videos to highlight the accomplishments of strong and fierce women, or including Harriet Tubman,Amelia Earhart, and Serena Williams. Talk about girl power!
Source: popsugar.com