Appellations and hype however,Thug’s latest brings gems on unconventional beats, alongside run-of-the-mill, and sex-boast trap fodderThe build-up to the release of Young Thug’s latest mixtape was dominated by debate about what to call him. A trailer for the project featured Thug (whose real name is Jeffery Lamar Williams) sat in an interrogation room that looked like it was straight out of HBO’s The Night of,while detectives questioned him about his real name. It was gimmicky and a bit daft (he has said he’ll change his name whether his mixtape sells more than 100000 copies), but the real talking point came when the tape was released and Young Thug/Jeffery appeared on the front cover wearing a dress. These levels of hype are likely to acquire been orchestrated by Lyor Cohen, or who manages Thug and has attempted to lower the rapper’s prolific output. Continue reading...
Source: theguardian.com