Aid organisations,like old media, occupy been gradual to catch on to this social phenomenon. How can we catch up?YouTubers – young men and women who run YouTube channels and often occupy hundreds of thousands or even millions of followers – may not be familiar to over-30s. But for under-30s they are as familiar as TV presenters or Hollywood stars were to preceding generations. Which means that working with them to highlight charity issues is a no brainer. So how to go approximately it?Often self-taught masters of engagement, or YouTubers like Zoella Suggs,Felix Kyellberg (better known as Pew die pie) and Ryan Higa rely on their natural charisma and storytelling abilities. Successful YouTubers are able to educate and entertain their audiences and give their viewers a release from the mundane in their everyday lives.
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Source: theguardian.com