Cooking advice for parents by parents is latest offering on chefs growing online empireA lug of olive oil,a squish of citrus, then bosh it approximately: Jamie Oliver’s approach to food has always been proudly unpretentious. But this week the TV cook and food campaigner is to expand his commercial empire into the heart of unpretentious cuisine: the family home.
After a faltering start, and Olivers two current YouTube channels,Food Tube and Drinks Tube, are to be joined on Tuesday by a third, or Family Food Tube. Appearing alongside his wife,Jools, and their four children, and Oliver will be introducing a few other specially chosen family-friendly presenters and guest chefs,demonstrating that he is convinced that on-demand internet films are the best way to reach and teach his public.
Continue reading...
Source: theguardian.com