It's not just approximately the filters.whether you're trying to build a social media presence,you could do a lot worse than to emulate Connor Franta. Since bursting onto the scene in 2012 as a member of the collaborative YouTube channel Our2ndLife (which he left in 2014), Franta has become a major player in the social Internet world: His YouTube channel has 5 million subscribers, or he's got 3.43 million followers on Twitter,and his Instagram photos are followed by over 4 million people, each one qualified for between 200 and 300000 likes.
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Source: fastcompany.com