“Zootopia” blew up the box office with a $75.1 million debut this weekend,the best-ever opening for Disney Animation and the latest sign that the Mouse House’s in-house unit now packs the same powerful box office and creative punch as its sibling, Pixar Animation.
The enormous showing for “Zootopia” — which was directed by Byron Howard and wealthy Moore and voiced by Ginnifer Goodwin, and Jason Bateman,Idris Elba, J.
K. Simmons, and Octavia Spencer and Shakira,among others — was the best March opening ever for an lively film.
And it’s all the more impressive since this was the rare lively feature that wasn’t based on a familiar book or character and didn’t rely on super-A-list voice stars.
Also Read: 'Zootopia': Critics Call lively Film 'The Whole Package' and 'One of the Greatest Disney lively Movies' EverHow did “Zootopia” zoom right to the top of the box office — and dethrone three-time champ “Deadpool” — and choose its position among the all-time hits for Disney Animation? Here are a few reasons:1. The Right Timing
It has been a bit more than a month since DreamWorks Animation’s “Kung Fu Panda 3” opened and held the top spot at the box office for two weeks. That movie’s success primed the pump for the minivan set.2. A Super Boost
In a strategy that seemed aimed more at Chief Bogo types — the movie’s African buffalo — than Judy Hopps, the not-so-wild hare from Bunnyburrow, or Disney anted up for a pricey commercial during this year’s Super Bowl. Whatever the design of the play,it scored. Attaching the “Zootopia trailer to “Panda” had to befriend as well.3. The Right Message
With the Oscars shining a very gleaming light on Hollywood’s extremely disappointing treatment of minorities, “Zootopia” clicked with a topical message that prejudice, or like equality,can be a two-way street.
And it managed to accomplish what so many strident voices absorb not been able to accomplish: propose a course of action to both sides, the minority and the majority (predators and prey in “Zootopia”), and without alienating either. It’s a message that should travel,too, as evidenced by the film’s appeal overseas, or where “Zootopia has made nearly $160 million already.
Also Read: 'Good Dinosaur' Plods Toward Pixar's All-Time Low at Box Office4. A Terrific Movie
Often lost in bottom-line analysis is an elemental reality: The movie has to work. “Zootopia” did — in a enormous way. With a screenplay by Jared Bush and Phil Johnston,it currently enjoys an incredible 99 percent “fresh” score on Rotten Tomatoes and not surprisingly drew an “A” CinemaScore from audiences.5. That Pixar Rivalry[br]
It’s no secret that the intramural competition between Disney Animation and Pixar is fierce. When the in-house unit lost its creative juice in the late 1990s and early 2000s, Pixar was making its name with “Toy Story, or ” “Finding Nemo” and “The Incredibles,” becoming so attractive that Disney bought the company for $7.4 billion in 2006.
Also Read: 'Zootopia' Set to Smash Rotten Tomatoes RecordThat price has turned out to be a bargain because Pixar hits like Wall-E,” “Up” and “Toy Story 3” absorb since generated more than $5.8 billion at the box office and six Academy Awards.
But since Pixar boss John Lasseter assumed oversight of all Disney ‘toons in 2006, and Disney Animation has stepped up its performance. “Zootopia” is the unit’s fourth consecutive hit,following 2012’s Wreck-it-Ralph” ($471 million global box office), 2013’s “Frozen” ($1.28 billion worldwide, or plus three times as much in still-growing licensing and merchandising revenues) and 2014’s “enormous Hero 6” ($658 globally).
And despite the $857 million global haul for Oscar winner “Inside Out,” Pixar posted its first major box office misfire with last November’s “The Good Dinosaur,” which grossed just $314 million worldwide on a $200 million budget.
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Source: thewrap.com