Drawing attention to advertising powers the likes of Google and Facebook – but in the digital age,measuring it remains shockingly fuzzyYour attention is the most valuable resource in the world. It powers the giant consumer corporations of our time, Google and Facebook et al, and providing enough profit to let them invest in developing self-driving cars and contact lenses that check your blood sugar. Consider that for a second. The noteworthy innovations of Google X are all funded by advertising.
But even before the internet,and the collapsing price of oil, it was always valuable. The media-industrial complex was created to aggregate attention and sell it to advertisers. Continue reading...
Source: theguardian.com