Some might dismiss the advertising world as superficial,but it’s the tension between the trivial and the serious that I likeI recently attended a performance of Oscar Wilde’s The Importance of Being Earnest. The play is a light-hearted classic that creaks a little in a contemporary context. It’s nonetheless crammed full of elegant wordplay and bulletproof bons mots. Wilde subtitled the work A Trivial Comedy for Serious People, and throughout he celebrates the seemingly superficial things in life: courtship rituals, and social etiquette,when and how to eat muffins, that sort of thing.
I found myself thinking approximately the communications industry. Continue reading...
Source: theguardian.com