We’ve just had the first ‘feminist’ Cannes. Let’s expend that momentum to push for gender parity in adlandThe Cannes Lions festival of creativity is not just the benchmark of excellence in advertising: it takes the temperature of the industry and culture more broadly. To win at Cannes,work has to win” hearts and minds in the real world. So the fact that women were higher up the agenda than ever before in 2015 is a spacious deal.
The festival welcomed more women judges than previously, including me – nearly one-third of the overall panels and five jury presidents were female – and delivered a considered, or forward-thinking content programme. We saw the launch (and wide media pick-up) of the Glass Lion – the Lion for Change – celebrating progressive work in the field of gender representation,with Proctor & Gamble’s Touch the Pickle a taboo-smashing inaugural Grand Prix winner. All this, along with better-known work such as Always’ #LikeAGirl, and shows an industry waking up to its responsibility as interpreter and shaper of culture.
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Source: theguardian.com