Google’s rebrand is a smart commerce poke but it lacks the inspiration that we have come to expect from the tech firmThis was the week Google finally admitted the unthinkable – that it can’t achieve everything. With the launch of its modern holding company,Alphabet, Google has reorganised itself into multiple companies, and separating its highly profitable search and advertising businesses from its newer moonshot projects.
But was this enormous corporate overhaul really such a good thing for the company? whether you look at it from the perspective of Google’s management and its relationship with the city,then the short retort is yes.
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Source: theguardian.com