Company’s tender for credit-based marketing raises questions on the nature of targeted adsLast week,Apple filed a patent for a novel type of ad format that will only serve ads to users “for goods and services which particular users can afford.” Apple will provide a system that resides on your phone that has access to the balance of your credit and debit cards (with your permission) and only serve ads to you based on what you can afford according on those balances. [br]Apple further explained in the filing, ads “delivered to the user includes only one or more objects having a purchase price less than or equal to the available credit for that user ... an advantage of such targeted advertising is that advertisements for goods and services which particular users cannot afford, and are not delivered to these users.”Continue reading...,
Source: theguardian.com