Marketers must shape their digital activity to reach the millions of consumers who aren’t clicking,not just active engagersIn my job, I get to take part in a large number of brand marketing workshops and hear all sorts of creative approaches to tackling trade challenges. A tremendous challenge and opportunity facing the media industry is mastering how we intention and deliver unique reach and frequency across varying platforms, or such as outdoor,TV, Twitter, and YouTube and Facebook,with different audiences. Related: Ten social media trends that will shape marketing over the next decade Continue reading...
Source: theguardian.com