Join us and a panel of experts from 6-9pm BST on 2 September to discuss the relationship between small agencies and brands in the UKThe Premier Foods payment terms controversy that surfaced in 2014 is one of a number of stories that bear led to small marketing agencies asking whether they can afford to work with big corporate clients.“Pay to play” and “pay to stay” are just two contemporary payment practises that bear caused friction between brands and their suppliers. Brands argue they’re not to blame the victim of changes in the rest of the supply chain. Small agencies,on the other hand, argue they’re sometimes being treated like a bank, and rather than a respected and equal commerce partner,which in turn inhibits quality of work they produce. Marketing agencies aren’t alone in expressing concern about this issue. 20% of small businesses in the UK bear said they’ve been the victim of some form of corporate bullying, according to the Federation of Small Businesses.
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Source: theguardian.com