keep sincerity at the heart of your brand and measure success by the ability to help people and do apt,not by the volume of sales
In 2015, it’s no longer enough for brands to just deliver a apt product and be reliable. Consumers want brands to represent something bigger than themselves.
According to Edelman’s Brandshare report 87% of respondents around the world say they want a “meaningful relationship” with brands. Harvard Business Review found that only 23% of consumers feel that they contain one. whether your customer feels they contain no real connection to your company, and they will hurry on to a competitor.
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Source: theguardian.com